Experience

Senior Copywriter
We Are Social Canada
2024 - Present
/// Prime Video, Telus, Chewy

• Brought home the agency’s first Lion (Four Seasons Baby).
• Earned the agency’s first Clio (Brain on Prime).
• Produced work strong enough to make the Global Reel — a first for the office.
• Produced a Christmas song that incorporates various sounds from animals and shelters for Chewy.

Senior Copywriter
Tank Worldwide | Grey Canada
2022 - 2024
/// GSK

• Creative concepts landed in the top 5 of the Grey Global Creative Council.
• Ever had a campaign reach 2 billion people in a week? We did that with Shingles Awareness Week.
• Gained extra resiliency for working at hardcore Pharma.

Associate Creative Director - Copy
Underdog
2018 - 2022
/// Kubota, Molson & numerous NDA projects.

• Learned a lot about agriculture and tractors.
• Lead a team into launching their first “big-time” commercial campaign.
• Won Platinum Marcom and AVA Digital awards for Kubota's Grow Stronger Campaign.

Senior Copywriter
Ogilvy
2017 - 2018
/// Block & White, Dove, Pond’s, Pond’s Men, Knorr, Huawei, Nestea, Puregold, Tresemme, Unilab Pharmaceuticals, Unilever, and Zalora.

• Contributed to regional hothouses and Unilever global creative.
• Experienced two exorcisms: one at the Ogilvy office, and another at home.

Senior Copywriter
MullenLowe Group
2014 - 2017
/// Alaska Milk Corporation, BPI, Cherry Mobile, Isuzu Motors, SM Supermalls, San Miguel Coffee, Lemon Square, Cobra Energy Drinks, Solaire Casino, and Unilever.

• Was ranked as BestAdsonTV.com's #1 copywriter for a month long stretch.
• Became a finalist for Ad Age's Young Creative competition. The design was shown at a billboard during the festival.
• Contributed and helped launch the agency's Lion winning print campaign and exhibit. Case Study.
• Hung out with Mullenlowe's Global Chief Creative Head Jose Miguel Sokoloff for a day, and it wasn't awkward at all. He taught me his “21-Faces” copywriting technique.
• One of the last projects I was involved in before leaving got shortlisted at Cannes for digital/social: Case Study.

Regional Copywriter (SEA)
Upfront Asia
2013 - 2014
/// Citigroup, Malaysia Airlines, Chrysler, Fiat, Jeep, Rasamas Chicken, Volvo, Bosch, Mercedes-Benz, and KLM.

• Became a copywriter by accident. The guy who hired me got fired 3 months later. I learned everything about copywriting through the internet.
• Got paid once a month. And then not at all. The agency was a front. The CEO is now persona non-grata in Singapore for narcotics.

Before advertising
• I worked at AutoTrader Canada designing layouts for used cars from 6pm to 3am. I’m no stranger to working degenerate hours.

Student Loans

Humber College
University of Toronto

I also work WELL with Clement Roy:
TEAM ROY SHOTWELL