THE CHALLENGE
Prime Video was the least talked-about streaming platform on social—especially for women-led titles. And if they’re not talking about you, they’re not watching you.

THE THINKING
Instead of dragging women to our platforms, we went to where they already were: podcasts—their most natural space for honest, unfiltered conversation.

THE SHIFT
We flipped the script with a global, social-first podcast network built for the bold hot takes women were ready to unleash—powered by Prime Video’s massive universe of titles.