Problem: How would you visually represent the modern creative process?

Solution: For me and my partner, the modern creative process is about sifting and gathering different parts and influences, ranging from technology, art, life experiences and pop culture to create one unique and cohesive idea.

The visual of an octopus swimming in a vat of these symbols came to us, and A Sea of Parts was born.

Plus, it was fun to work with our hands again.

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One of the top 3 finalists for Ad Age’s Young Creatives competition.
It was featured on billboards during the Cannes Lions festival + it took home some metals from award shows affiliated with D&AD.

Concept Team: Mylo De Borja + Me