PROBLEM: The early days of the covid-19 pandemic disrupted shipping and logistics around the world. The threat of food shortages was a chilling possibility.

SOLUTION: Kubota believes that there’s a farmer within every Canadian. So inspired by the Victory Gardens of WWII, we crafted the Kubota #GROWSTRONGER campaign to encourage everyday Canadians to grow vegetables in their own homes. We created a microsite, informative films, active digital and social media content to propel people to #growstronger together in this complicated time.

MARCOM 2021 Best of The Best Social Good | MARCOM 2021 Platinum | AVA Digital 2021 Platinum