THE CHALLENGE
Reimagine Four Seasons for the social-first age and engage a new generation of guests.

THE MOMENT
When a TikTok of a baby reacting to “Who wants to go to the Four Seasons Orlando?” with an emphatic “Meeee!” started gaining internet traction, we sprang into action and took control of the narrative. With all eyes on the brand, it was Four Seasons’ chance to turn a fleeting micro-trend into a lasting connection

THE RESULTS
With Four Seasons Baby, we transformed 2024’s breakout TikTok moment into a culture-shaping brand play. Subverting luxury category norms, we made Four Seasons Baby the playful hero of the brand’s return to TikTok after a two-year hiatus and delivered a powerful message about our commitment to exceptional quality and genuine care.

Cannes Lions 2025 - Bronze
Webby Awards - Winner Brand Content
PHNX Awards - x2 Bronze
CMA Awards - Gold
Shorty Awards - Winner in Short Form Video
Shorty Awards - Gold Honor in Use of Viral Content 
Shorty Awards - Gold Honor in Real Time Response
Shorty Awards - Silver Honor in On a Shoestring
Shorty Awards - Audience Honor in Short Form Video, Use of Viral Content,
On a Shoestring, Real Time Response, Single Post or Activation